“I Link, Therefore I Am”
The Nuts & Bolts of Blogs and Social Media
Yvonne DiVita & Tom Collins
February 21, 2007
5:30 – 8:00 pm
Holiday Inn Rochester Airport
911 Brooks Avenue
Rochester, NY 14624
Many people know what a blog is (or think they do) and many have
visited blogs (often without realizing it), but many still wonder what
a blog could do for them or their business. And most wonder how they
should go about it, if they’re considering blogging.
To help answer questions like these, Yvonne and Tom will show examples
from their own experience and others across the blogosphere. And –
internet connection willing – they’ll “blog the event” live on their
own blog to demonstrate some of the tools, understandings, and skills
needed.
Yvonne DiVita is the founder and president of Windsor Media
Enterprises, LLC, a local company with its main divisions engaged in
book publishing and blog consulting. After publishing her
ground-breaking book, Dickless Marketing: Smart Marketing to Women
Online, she began blogging early in 2004. Her main blog, Lip-Sticking
(www.lipsticking.com), has helped establish her as an internationally
known thinker and speaker on topics related to online marketing to
women. She writes and helps others write dozens of blogs. In short,
she connects people.
Tom Collins is a recovering attorney and VP Production at Windsor
Media Enterprises, LLC. He began blogging in 2003, as a course
requirement in the Masters in Informatics program at SUNY Buffalo. His
first professional blog, Knowledge Aforethought: Thinking about how
legal knowledge workers collect, and then connect, the dots, won him a
chance to publish a book review in two London-based magazines aimed at
law firms and knowledge management professionals in 2004. He designs
books and blogs for a wide array of authors and businesses and writes
in A-ha! (www.ahablog.com) and WMEBlogs (www.wmeblogs.com).
Please join us for their presentation.
Agenda
5:30 – 6:30 Welcome, Introductions, Announcements, and Dinner (Chicken
French w/ Artichokes)
6:30 – 7:30 Presentation by Yvonne DiVita and Tom Collins
7:30 – 8:00 Wrap up, Finish Food
Reservations are required for food planning. To attend, please notify
Agapi Theodorou, STC Program Chair at atheo10@gmail.com or (585)
330-2587 no later than Friday, February 16. Cost: Members $10,
Nonmembers $15, Program Only $3.
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