Archive for November 11th, 2008

recommended by the STC Marketing SIG

The NEXT Conference will give you all the knowledge you need to prepare for 2009 and beyond.

When: Wednesday, November 19, 2008
Where: The Waldorf Astoria – Starlight Roof, NY

PRWeek has collaborated with The NEXT Conference advisory board to present sessions on the most important issues facing PR and marketing professionals. Digital readiness is the key to your success, and it’s a topic that runs through every aspect of the event.

The NEXT Conference includes:
* A Q&A on the economics of publishing with Robert Nolan, managing partner of Halyard Capital (new speaker)

* Predictions about what’s coming, from experts like Tom Arrix of Facebook, Steve Rubel of Edelman, Peter Kim of Dachis Corporation, and Evan Neufeld of ComScore

* Roundtable conversations covering word-of-mouth marketing, and taking risks on the digital frontier

* Keynote on the future of digital media by Robert Thomson, managing editor of The Wall Street Journal

* Killer content, covered by Bonnie Fuller, trendspotter Marian Salzman, and Michael Zimbalist, head of R&D at The New York Times Company

* Lessons about how top in-house teams like IBM are organizing for success in the digital world

* A model for the next generation in PR leadership, including digital know-how and media expertise.

The list of participating and attending companies represents some of the top global brands. The NEXT conference will offer premium opportunities to interact with digital, media, and brand leaders like:

* American Cancer Society
* Estee Lauder
* HBO
* Mercy Corps
* PepsiCO
* Puma
* Staples
* Tefen USA
* Unilever
* Wal-Mart
And more..

The NEXT Conference Advisory Board:
* Ken Eudy, CEO, Capstrat
* Nancy Ruscheinski, chair of Edelman Digital and the US COO, Edelman
* Rob Flaherty, senior partner and president, Ketchum
* Shoba Purushothaman, president, chief executive officer, and co-founder, The NewsMarket
* John Bell, MD, 360? Digital Influence team, Ogilvy Public Relations Worldwide
* Michael Ramah, partner, director of Porter Novelli’s strategic planning and research specialty, Porter Novelli
* Marianne Allison, chief innovation officer, Waggener Edstrom
* Gail Heimann, co-president, global consumer marketing, and president, Weber Shandwick

CLICK HERE to reserve your spot today.
http://prw.haymarketcomm.net/r/?ZXU=739588&ZXD=29791430

For more information, contact Pilar Mustafa at mailto:pilar.mustafa@prweek.com or 646.638.6059.
Fees
Regular registration $895
Academic & Government $495