“I Link, Therefore I Am”
The Nuts & Bolts of Blogs and Social Media

Yvonne DiVita & Tom Collins
February 21, 2007
5:30 – 8:00 pm

Holiday Inn Rochester Airport
911 Brooks Avenue
Rochester, NY 14624

Many people know what a blog is (or think they do) and many have
visited blogs (often without realizing it), but many still wonder what
a blog could do for them or their business. And most wonder how they
should go about it, if they’re considering blogging.

To help answer questions like these, Yvonne and Tom will show examples
from their own experience and others across the blogosphere. And –
internet connection willing – they’ll “blog the event” live on their
own blog to demonstrate some of the tools, understandings, and skills
needed.

Yvonne DiVita is the founder and president of Windsor Media
Enterprises, LLC, a local company with its main divisions engaged in
book publishing and blog consulting. After publishing her
ground-breaking book, Dickless Marketing: Smart Marketing to Women
Online, she began blogging early in 2004. Her main blog, Lip-Sticking
(www.lipsticking.com), has helped establish her as an internationally
known thinker and speaker on topics related to online marketing to
women. She writes and helps others write dozens of blogs. In short,
she connects people.

Tom Collins is a recovering attorney and VP Production at Windsor
Media Enterprises, LLC. He began blogging in 2003, as a course
requirement in the Masters in Informatics program at SUNY Buffalo. His
first professional blog, Knowledge Aforethought: Thinking about how
legal knowledge workers collect, and then connect, the dots, won him a
chance to publish a book review in two London-based magazines aimed at
law firms and knowledge management professionals in 2004. He designs
books and blogs for a wide array of authors and businesses and writes
in A-ha! (www.ahablog.com) and WMEBlogs (www.wmeblogs.com).

Please join us for their presentation.

Agenda
5:30 – 6:30 Welcome, Introductions, Announcements, and Dinner (Chicken
French w/ Artichokes)
6:30 – 7:30 Presentation by Yvonne DiVita and Tom Collins
7:30 – 8:00 Wrap up, Finish Food

Reservations are required for food planning. To attend, please notify
Agapi Theodorou, STC Program Chair at atheo10@gmail.com or (585)
330-2587 no later than Friday, February 16. Cost: Members $10,
Nonmembers $15, Program Only $3.
——-

Mark your calendars for spectrum 2007 on Friday, March 23rd!

Each year the Rochester Chapter of STC hosts the spectrum conference, the premier event of our chapter’s program year. This year marks the 48th annual education conference and is guaranteed to capture your interest!

This year’s program will kick-off with keynote speaker Peter Bowerman, author of The Well-Fed Writer. Throughout the day, 16 presentations and workshops, concentrated on Emerging Technology, Professional Development, Personal Development, and Skills and Tools, will provide education for all your interests. Plus, share your expertise, opinions, and experience at the Idea Mart. Also on the agenda are the Tech Pubs Competition awards and vendor demonstrations.

spectrum brings together professionals from all areas of technical communication and welcomes you to this year’s conference. Register today!

NOTE: A registration form is available on the chapter web site. The web site will also be updated continually with information about spectrum 2007, so please be sure to check back often.

Who: Dr. Charles F. Christiansen What: “Serenity in Spite of Stress” When: Wednesday, 18 October 2006, 5:30 – 8:00 p.m. Where: Holiday Inn Rochester Airport 911 Brooks Avenue, Rochester, NY 14624

Today’s fast-paced lifestyle can take a toll on your health and sense of well-being. Learn how to
give yourself a “time out” through the use of coping strategies developed at Harvard Medical
School. A variety of techniques will be discussed to cope with fatigue, anxiety and stress.

Recent books are helping to define an emerging consciousness and consensus about the current
focus on wellness. Dr. Charles F. Christiansen, a successful pastoral counselor for many years in Rochester, New York, has made this his area of concentration. He is now leading workshops, classes and seminars to help people discover:

• The Relaxation Response
• Cognitive Restructuring
• Stages of Spiritual Growth

Dr. Christiansen’s years of pastoral experience have been enriched by clinical training in
Behavioral Medicine at the Mind/Body Institute at Harvard Medical School. He has degrees
from Syracuse University and Drew University.

Agenda

5.30 – 6.30 Welcome, Introductions, Announcements, and Buffet
6.30 – 7.30 Presentation by Dr. Charles Christiansen
7.30 – 8.00 Wrap up, Finish Food

Reservations are required for food planning. To attend, please notify Agapi Theodorou, STC
Program Chair at atheo10@gmail.com or (585) 330-2587 no later than Friday, October 13 2006
at 12.00pm. Cost: Members $15, Non-Members $20, Program only $3.

See you there!

Our first program meeting for the 2006-2007 season took place on Tuesday, September 19 at RIT. We were in one of the function rooms in the Louise Slaughter building, with a beautiful view and plenty of room for milling around.

RIT student staff provided an indoor picnic buffet, with hot dogs, baked beans, sloppy joes (the best I’ve had in years—very spicy!), several salads, and a tray of bite-sized desserts.

About 30 people attended. We had plenty of time to schmooz with old friends and welcome some prospective members who came to see what STC was like and were immediately recruited for various volunteer committees.

After dinner, Ann Wiley (STC Fellow and long-time Rochester chapter member) organized a round-robin of introductions. We caught up with old friends who have changed jobs, learning where they now worked and what they were doing. The first-timers learned a bit about why we chose to join STC, and what benefits we’ve gotten from our membership.

It was an enjoyable, relaxing way to start the season!